The once-popular show's ratings had slipped and production on new episodes stopped several years ago, PBS said. Along with the end of the broadcasts, the "Reading Rainbow" site at pbskids.org will be discontinued in December.
But the program will remain available for classrooms with off-air educational rights in effect for a year, according to a PBS Web site.
PBS and member station WNED, producer of "Reading Rainbow," are in discussions to create a literacy Web site and to continue the show's local story contests for kids on a national level.
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