No ones knows.
But police say they don't care what his motives are, they're determined to track down this brazen turkey thief.
Images of the man authorities are looking for were captured at one of the three Bucks County grocery stores he's targeted in the last several days.
Police say the suspect has been loading his cart with hundreds of dollars worth of turkeys and hams, then bolts without paying. An accomplice in the parking lot helps him load his loot in the back of a truck.
"The amount of meat that was stolen, I don't think it's going to his wife and kids or the neighborhood. It looks like it's some kind of, my guess, would be a resale operation," said Lt. Ted Krimmel of Lower Southampton Police.
The thief has also been lifting prime rib and frozen shrimp.
Stores that have been targeted include the Giant on Second Street Pike in Upper Southampton, the Acme on Street Road in Feasterville and the nearby Genuardi's on Bustleton Pike.
He has made no attempt to hide his face.
Some shoppers didin't seem surprised that someone would so boldly purloin the sirloin and poultry.
"Well this time of year I'd like to think positive, that he's doing it and giving them away. But with the economy, I think he's probably selling them on the street," said Goergeanne Toner of Feasterville.
"It's Thanksgiving. People are going to buy turkeys. Say it's $25 on the turkey. He sells it for $10 a piece? He's going to get some money," said Larry Biesecker of Langhorne, Pa.
Authorities say the meatheads have been seen driving away in a 1980s red Dodge Ram with a silver stripe and a ladder rack. They suspect other supermarkets may have been hit and don't even know it.
While the turkey thief seems to be just trotting along with his carnivorous crimewave, authorities are asking anyone with information to call them immediately.
Anyone with information on this suspect's identity is asked to contact Det. Frank Groome at 215-364-5000, x115.