Lionsgate's "The Last Exorcism" had a thin lead with a $21.3 million debut, closely followed by Sony's "Takers" with a $21 million opening. They were close enough that rankings could change after final numbers are released Monday.
After two weekends in the No. 1 spot, Lionsgate's action romp "The Expendables" slipped to third place with $9.5 million, raising its total to $82 million.
Playing in narrower release, a 3-D special edition of "Avatar" pulled in $4 million, lifting the sci-fi sensation's domestic total to $753.8 million. The new version of the 20th Century Fox blockbuster adds nine minutes of footage.
Both "The Last Exorcism" and "Takers" debuted well above studio expectations, though the openings were modest compared with most big summer debuts.
Overall revenues came in at $115 million, down 8 percent compared with the same weekend last year, when the horror tale "The Final Destination" opened on top with $27.4 million, according to box-office tracker Hollywood.com.
"We've had two weeks of films being all stacked up very closely to one another, and that's a really tight margin between these two," said Paul Dergarabedian, box-office analyst for Hollywood.com. "But it's sort of a battle in a marketplace that really isn't setting the world on fire."
With summer blockbuster season generally over, late August often is a solid time to release scary movies such as "The Final Destination" and "Halloween II," which opened over the same weekend last year.
"You don't see many low-budget genre films released in June or July or even early August," said David Spitz, head of distribution for Lionsgate. "You don't want to put 'The Last Exorcism' up against 'Inception' or these big blockbuster films."
"The Last Exorcism," about an exorcist trying to cast out a demon from a teenager, cost just $2 million to produce, and Lionsgate bought domestic distribution rights for less than $1 million.
"Takers," which cost a modest $32 million to make, features Matt Dillon, Hayden Christensen, Paul Walker and Idris Elba in a thriller about bank robbers pursued by a tough cop.
Rory Bruer, Sony head of distribution, said he expected "Takers" to remain in second place, slightly behind "The Last Exorcism," once final figures are released Monday. Yet the two movies were pacing Hollywood to a strong finish to the summer season, he said.
"I do think both pictures were pretty terrific for ending summer with," Bruer said. "To have two pictures at $20-plus million at the end of August is a good thing."
The extended version of James Cameron's "Avatar" played in just 812 theaters, compared with 2,874 for "The Last Exorcism" and 2,206 for "Takers."
Besides $4 million domestically, the "Avatar" special edition added $4.3 million overseas. The extra revenue is mere icing for the biggest modern blockbuster, whose initial release took in $2.7 billion worldwide.
"There is no unhappy attached to 'Avatar,' because it's the greatest. It's always done business. It's the biggest picture in history," said Fox distribution executive Bert Livingston.
"People bought tickets everywhere this weekend. There's no bad." Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Hollywood.com. Final figures will be released Monday.
1. "The Last Exorcism," $21.3 million.
2. "Takers," $21 million.
3. "The Expendables," $9.5 million.
4. "Eat Pray Love," $7 million.
5. "The Other Guys," $6.6 million.
6. "Vampires Suck," $5.3 million.
7. "Inception," $5.1 million.
8. "Nanny McPhee Returns," $4.74 million
9. "The Switch," $4.7 million.
10. "Piranha 3D," $4.3 million.
Universal Pictures and Focus Features are owned by NBC Universal, a unit of General Electric Co.; Sony Pictures, Sony Screen Gems and Sony Pictures Classics are units of Sony Corp.; Paramount and Paramount Vantage are divisions of Viacom Inc.; Disney's parent is The Walt Disney Co.; Miramax is a division of The Walt Disney Co.; 20th Century Fox, Fox Searchlight Pictures and Fox Atomic are owned by News Corp.; Warner Bros. and New Line are units of Time Warner Inc.; MGM is owned by a consortium of Providence Equity Partners, Texas Pacific Group, Sony Corp., Comcast Corp., DLJ Merchant Banking Partners and Quadrangle Group; Lionsgate is owned by Lions Gate Entertainment Corp.; IFC Films is owned by Rainbow Media Holdings, a subsidiary of Cablevision Systems Corp.; Rogue Pictures is owned by Relativity Media LLC; Overture Films is a subsidiary of Liberty Media Corp.