That's the message officials in Billings, Montana, want to send.
Thousands of motorcycle riders zoom past Billings each summer on I-90.
Officials in Billings want some to stay in town for a few days and spend their money.
Billings is on the way to landmarks like Yellowstone National Park and the Little Bighorn Battlefield.
The local Chamber of Commerce is planning on sending reps to motorcycle rallies to boost Billings' image.