KFC is offering a $20,000 scholarship for a single Twitter message.
The winner must express why he or she is deserving of the Colonel's Scholars scholarship.
And it must be done in 140 characters or less.
The tweet test is open to high school seniors only.
KFC spokesman Rick Maynard says the tweets will be judged on quality, creativity and the ability to tell the student's story.
The contest started yesterday and runs through November 26.
The Twitter-winner will be announced December 1.