According a news released issued by Walmart on Tuesday, they will match competitors' advertised prices on identical items, if you bring in the competitor's ad and show it to your Walmart cashier.
According to the release, "We're making this year's Friday After Thanksgiving a special, festive event with big savings starting at midnight, and lots of food and fun for our customers while they shop and wait for the electronics deals starting at 5:00 a.m.," said Stephen Quinn, executive vice president and Chief Marketing Officer, Walmart. U.S. "Walmart's ability to easily price match competitors' ads right at the checkout registers mean our customers will save time and money on Nov. 26."
To read all the details of this policy, you can click here for the company's release.