Mandy Hawkins, who camped out at starting at 10 p.m. Wednesday was first in line.
When the clock hit 10 o'clock, the doors opened and people made their way inside in an orderly fashion, since they already had their tickets and knew they were going to get what they came for.
The battle for Holiday shoppers began even before the sun rose for Thanksgiving 2010. Stores like Kmart, The Gap, & even Sears - for the first time ever - opened their doors hoping to lure shoppers.
Thanksgiving night at 11 p.m., the Action Cam was live at the Philadelphia Premium Outlets in Limerick, Montgomery County. Some 70 stores had already been open for two hours. The rest planned to open at midnight, for a Midnight Madness Shopping Event. The outlets promise extra savings, for those who browse the 150 stores.
Many of the shoppers echoed the sentiments of Arlene Jordan of Northeast Philadelphia: "We're not spending as much as we did last year so we're just looking for deals... see how far we can stretch our money."
Retailers have taken note, stretching the hours and means -either on Black Friday or Cyber Monday - to offer deals like never before
Outside the Best Buy in Wilmington next to the Concord Mall, there was a large crowd camped outside and braving the cold, waiting for the doors to open Friday morning to cash in on deals.
Some holiday traditions never change.