Around 138 million Americans were on a serious hunt for bargains this Black Friday.
Shoppers say they're saving double the money bypassing the mall and opting for the outlets.
Many of the stores at the outlet were 40 percent or more off.
With deals so hot, and the recession cooling down, The National Retail Federation predicts people will spend about 2 percent more this year.
If the stores seemed a little less crowded this Black Friday, it's because some stores opened as early as nine o'clock last night.
Many bargain hunters decided to just stay up late rather than wake up super early for the great deals.
If you didn't get out today, there are bargains on Sunday and Cyber Monday.