Friends and family say 38 year old Rocco Maniscalco had a heart as big as his smile.
"He helped everybody, everybody," Lidia Riccobene, Rocco's mother.
Which makes his shooting death that much more shocking.
The father of four was gunned down just before 1:00am on June 10th in the 1,700 block of Wolf Street in South Philadelphia.
Police say Maniscalco had just left the Wolf Street Café and was making the short walk home when he was shot in the back. His killer fired almost a dozen shots.
"It could be anything. I think it had to do with someone who was jealous of him, and the life he made for himself and his family," said Danielle Romanoff.
Maniscalco's wife says her husband entered the cut throat world of the tow truck business just a few months before he died. She wonders if it may have played a role in the shooting.
Maniscalco's uncle, was Harry "the Hunchback" Riccobene," a man police say had ties to organized crime.
So far, Police say they have no leads. And that's why the family is putting up a $5000 reward for information leading to an arrest and conviction.
"The whole family just needs closure. We have to know who did it, be we really want it for our kids' sake," said Romanoff.
If you have any information about the murder, you're urged to make that anonymous call to 215-546-tips.