Producers said Wednesday that the show about pioneering record executive /*Florence Greenberg*/ and /*The Shirelles*/ will end its Broadway run on Sept. 4. The musical will have played 33 preview and 151 regular performances.
Beth Leavel has been playing Greenberg, a Jewish housewife from New Jersey who found and promoted acts such as The Shirelles and /*Dionne Warwick,*/ had a romantic affair with producer Luther Dixon and started Scepter Records.
The musical - the latest work by Floyd Mutrux highlighting forgotten figures and moments in America's rock history - got mixed reviews and has struggled financially. With a potential haul each week of $1,024,164, the show last week only grossed $372,629 at the box office.
