Music ends for Broadway run of 'Baby It's You!'

NEW YORK (AP) - August 3, 2011

Producers said Wednesday that the show about pioneering record executive /*Florence Greenberg*/ and /*The Shirelles*/ will end its Broadway run on Sept. 4. The musical will have played 33 preview and 151 regular performances.

Beth Leavel has been playing Greenberg, a Jewish housewife from New Jersey who found and promoted acts such as The Shirelles and /*Dionne Warwick,*/ had a romantic affair with producer Luther Dixon and started Scepter Records.

The musical - the latest work by Floyd Mutrux highlighting forgotten figures and moments in America's rock history - got mixed reviews and has struggled financially. With a potential haul each week of $1,024,164, the show last week only grossed $372,629 at the box office.

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