Abercrombie & Fitch Co. says in a news release posted Tuesday that it's concerned that having Sorrentino seen in its clothing could cause "significant damage" to the company's image.
Abercrombie says a connection to The Situation goes against the "aspirational nature" of its brand and may be "distressing" to customers. The Ohio-based retailer says it has offered a "substantial payment" to Sorrentino and producers of the MTV show so he'll wear something else.
The company says it also is making the offer to others in the hard-partying cast.
An MTV spokeswoman did not immediately return messages for comment on Wednesday.