Miss America, 2 firms will market and rebrand

LINWOOD, N.J. (AP) - September 7, 2011

A new entity, Miss America Properties, will create a licensing-driven platform focused on partnerships with leading American companies including fashion, media, lifestyle products and events.

Miss American CEO Art McMaster says the partnership will make the brand available to women around the world.

The 2012 Miss America will be crowned live from Planet Hollywood in Las Vegas Jan. 14 on ABC television.

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