Gucci opens museum to celebrate turning 90

FLORENCE, Italy (AP) - September 26, 2011

Gucci treasures have been collected in a Medieval palazzo in central Florence, which will be open to the public from Wednesday.

Among the items on display are the iconic bamboo handle bag and horse bit loafers that helped the brand become an international must among the 1950s jet set. Gucci's more recent red carpet gowns also can be admired.

Guccio Gucci founded the brand in 1921 with leather goods inspired by his years working as a porter in London's posh Savoy Hotel.

Gucci creative director Frida Gianni said before Monday night's gala inauguration that it is the first time such hidden treasures are open to the public.

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