It builds a global audience and investors contribute millions for it to continue and expand. But there have been obstacles for the creator, Naif Al-Mutawa.
Some hardline Muslims think the series should not use human characters to embody the 99 qualities of Allah, as spelled out in the Quran.
The series has yet to gain traction in the United States, where the political and cultural climate since 9/11 has brought skepticism and suspicion about anything related to Islam.
Al-Mutawa says the resistance is evidence that more is needed to counter intolerant ideologies of all types.