Gregory Burnett has put a sign in the front yard of his Canton shop that reads "Times are hard" and "Pay what you can pay for a cut."
The Repository newspaper reports Burnett has accepted as little as $5 for haircuts normally priced at $12.
He's trying to appeal to customers such as Mike Cheek, whose visits used to be every few weeks but are now separated by months. Cheek says he sometimes lets his son or other relatives cut his hair these days, or tries to "mess with it" himself.
Burnett says his name-your-price deal helps both him and the community.