Lines were getting long all over the region, including the Target in Philadelphia's Wynnefield Heights section.
People started lining up around 7:00pm, their big thanksgiving meal barely digested.
Eager Black Friday shoppers couldn't wait to get through the doors of the King of Prussia Toys R US at 9:00pm.
The lines for the toy heaven were wrapped around the building for hours on Thanksgiving Day.
Daniel Healey says it is all for his four kids who all want iPods.
"There's a discount now on them, and it may come back before Christmas, but you don't know, so I got to get it now to make sure I have money for the kids for presents," said Daniel.
And if you are going to shop for the deals and steals, you have to have a plan, or at least a hand drawn map of the store.
"He likes to give out, he has a stocking to fill for school for Make a Wish Foundation, so he's going to do that too while he's here," said Linda Looft.
And a map was not all that Peter had.
"Friday, Friday got to get good deals on Friday," sang Peter Looft.
But it was Thursday, which is one of the reasons many retailers were getting heat for their early hours.
Most of the shoppers at Toys R Us were still able to get in a good day of food and family unlike the people at the Best Buy in Plymouth Meeting who were camped out at 5:00am.
For many people, it seemed to be worth the wait.
"I had a lot of people telling me a did good, so I'm happy," said Rain Mackay.