6at4 Business Report: Zynga IPO, ebay gift card, Holiday fears

December 16, 2011

Zynga IPO
It's the first day of trading for Facebook game-maker Zynga; the maker of Farmville and Cityville. This is the biggest internet IPO since Google went public in 2004. The company raised $1 billion in their IPO but as the stock markets closed out the trading day, the stock fell below its opening price of $11 a share.

ebay Gift Card
e-bay is giving consumers an incentive to shop in a store after amazon.com came under fire for doing the exact opposite. E-bay is giving customers a $10 gift card to use in stores after customers have spent $100 online using ebay's PayPal service. It's only in select stores though. To get that deal, you'll have to shop at Toys R Us, Dicks Sporting Goods and aeropostale. The promotion ends December 19th.

Holiday Overspending
It's the time of year when we over-indulge in just about everything. According to a survey conducted by Wakefield Research and Western Union, about 38% of consumers worry about overspending. Some of our other worries: Eating too much; Finding the perfect gift; Seeing family; and work commitments are also on the list. The survey also found, on average, consumers will spend $525 just on gifts this year.

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