The rap video was being recorded near the security cameras of a restaurant, which apparently captured the violent and deadly incident.
Investigators say more than 100 people were gathered at 5th Street and Tabor Road around 7:00 p.m. when someone fired the shots.
"The scene initially was very hectic. Once shots were fired, you've got a crowd of a 100 people., they flee in every direction," Philadelphia Police Chief Inspector Scott Small said.
In the melee, a car accidentally ran over the head of a 33-year-old man who had fallen. He was transported to Albert Einstein Medical Center where he was pronounced dead.
The Medical Examiner ruled Friday that the victim was not shot but died from injuries sustained during the crash.
Shirley Baker was shutting her store down for the night and was nearby when the violence erupted.
"I was letting the gate down I heard shots then I just ran to my car because I didn't know which way they were coming from," she said.
While cowering by her vehicle, Baker saw police chasing multiple suspects.
Three men with guns were taken into custody. Authorities are awaiting ballistics testing on their weapons.
It will be up to police and the District Attorney's office to determine whether murder charges will be filed.
Authorities say they will continue to look through surveillance video as they continue to investigate the incident.