Police seek help finding missing Philadelphia woman

PHILADELPHIA - March 28, 2012

There is growing concern over a mother of a 3-year old who walked out of her home more than two weeks ago and hasn't been seen since.

Franchesca Alvarado, 22, was last seen by her sister at her residence in the 4200 block of Darien Street back on Saturday, March 17th.

Her sister said Alvarado stated she was going to Atlantic City with a friend. She has not been seen since.

A large crowd gathered at East Detectives Headquarters in Hunting Park to call attention to the case.

Family members of Franchesa Alvarado wanted to remind police and the community that they are still heavily involved in the search for her.

The family of 22 year old Franchesca "Cheka" Alvarado hit the streets handling out flyers and held a prayer vigil for her Wednesday night.

It has been 17 days since loved ones have seen or heard from the Hunting Park mother. Police are calling her missing and endangered.

"She's never done anything like this and something is wrong, something is really, really wrong," said Christina Diori.

Police say Alvarado took off to Atlantic City for a day trip with a friend on March 17th.

"We've been back and forth to Jersey; we've been everywhere, everywhere, up and down the board walk, everywhere, we've stayed there for nights and nothing," Christina Diori.

At this point, investigators are not releasing many details about the case or the friend Alvarado was with, but they did say they are working with the New Jersey State Police and checking casino cameras in Atlantic City.

Family and friends stood outside the 25th Police District and released balloons.

"It symbolizes our hope, our faith we are praying diligently that she comes home safe, but we rely on the public, we rely on the people, somebody had to see her," said Alma Rios.

Alvarado has a tattoo of her daughter's name, Janiah, on her right torso.

For the sake of her three year old, Alvarado's family is pleading for any information.

"She's just 3," said Christina. "Everything is about her mom, and we just keep saying she's coming. And you guys can remain anonymous. I just want to know where she is to get her back."

"Her phone is not working. It's just not like her not to call," her sister said. "We're just going through so much right now. It's just unbearable."

Alvarado is described as 5'7" tall and weighing 110 pounds with brown eyes and black, curly hair.

Anyone with information is asked to contact East Detective Division at 215-686-3243.

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