Sarah Palin fails to give 'Today' a ratings jolt

Former Alaska Gov. Sarah Palin exits the Hyatt Regency Hotel, Wednesday, June 1, 2011 in Jersey City, N.J. (AP Photo/Julio Cortez)

April 4, 2012 1:08:02 PM PDT
If Sarah Palin's star turn on the "Today" show was meant to send ratings soaring, it fell short.