DreamWorks buys Classic Media for $155 million

GLENDALE, Calif. (AP) -July 23, 2012

Dreamworks Animation is paying $155 million in cash to Classic Media's owner, Boomerang Media Holdings. Boomerang was formed by private-equity firm GTCR and Eric Ellenbogen and John Engelman, who founded Classic Media in 2000.

"Classic Media brings a large and diverse collection of characters and branded assets that is extremely complementary to DreamWorks Animation's franchise business," said Jeffrey Katzenberg, CEO of DreamWorks Animation.

Classic Media has about 80 employees and is based in New York. It had an operating profit of $19.2 million on $82.2 million in revenue in the year that ended Feb. 29.

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