Atlantic City gears up for the return of Miss America

Atlantic City, N.J. - June 21, 2013

After 8 years, Atlantic City is once again crowned the host of the Miss America pageant.

It's a big win for this Jersey shore town that will be back in the national spotlight come September.

"Miss America brings thousands and thousands of visitors to Atlantic City from all over the country, visitors who otherwise may not have come to Atlantic City," said Liza Cartmell, president of the Atlantic City Alliance.

Cartmell hopes the pageant can push more people to visit this all-year round tourist destination.

City officials are capitalizing on the local history of the pageant. It was launched in Atlantic City in 1921.

Today, pageant memorabilia is showcased at the Sheraton Hotel, which is also the first stop on a walking tour.

All summer long, people will be able to scan a QR code on their phones and pop open a mobile map to guide them through the brand new walking tour.

Come July, a Miss America Experience video booth will be set up to help people re-live decades of magical pageant moments.

"They'll have the opportunity to get into the video booth, share their personal story about what the pageant meant to them, how they experienced it," said Cartmell. "And then images of those stories will be collected and saved to create an Instagram of the pageant itself."

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