Crystal touts tourism for NY hometown after Sandy

Actor Billy Crystal arrives on the red carpet for a screening of his latest film, "Parental Guidance," at the AARP's national convention in New Orleans, Fri., Sept. 21, 2012. The film, starring Crystal, Bette Midler and Marisa Tomei, opens in theaters later this year. (AP Photo/Cheryl Gerber)

July 12, 2013 8:23:33 AM PDT
Billy Crystal is going to bat for his New York hometown following the pummeling it took from Superstorm Sandy.

The comedian and "When Harry Met Sally" actor has made a television commercial telling tourists to visit Long Beach, just east of New York City.

Long Beach was among many Northeast communities devastated by the late October storm. Its 2-mile-long boardwalk was destroyed, and hundreds of homes were damaged.

Crystal appears in a TV ad trumpeting "Long Beach is Open for Business."

City officials say Crystal appeared in the ad for free and last month made a $1 million donation for rebuilding efforts.

The commercial is part of a $700,000 advertising campaign. The TV ads will run in the New York City region.

Crystal is a 1965 graduate of Long Beach High School.