40-year-old Surinder Singh was shot and killed Sunday night during a robbery attempt at the Garden State Fuel gas station in the 900 block of Broad Street.
The Gloucester County Prosecutor's Office released a sketch Monday of one of the suspects. Investigators say they are looking for two men.
Meantime, the family of the murdered husband and father of two stood outside his home in Woodbury to show the grief they're feeling after Singh was killed.
"Just take the money and go away. What else do you want? Why do you kill the people? It's not right to kill the people like that," said Singh's business partner, Balkar Saini.
Singh died from a single gunshot to the chest, and prosecutors believe two people were involved in the attempted robbery and shooting.
It happened around 9:00 p.m. Sunday while Singh was working alone at Garden State Fuel in the 900 block of North Broad Street.
Investigators discovered shell casings on the road near the Colonial Diner in this South Jersey community where so many knew the friendly worker who pumped their gas.
"He was always nice to people, just really a kind person. Never bothered anybody, just tried to run a good business. I'm really sad because he was my friend," one customer told Action News.
"He's my best friend," said Anil Kumar. "He's my cousin, my brother, everything."
Kumar brought Singh food around 8:30 p.m. Sunday and spent 20 minutes talking with his friend. Kumar tried call Singh around closing time.
"I make a call but he never picked up the phone," he said.
Singh, who had two small children, was from India.
Like so many other American success stories, he worked hard at this store for more than 10 years. The owner eventually brought him and his brother in as part owners.
"This is a very quiet neighborhood. We never thought this is going to happen over here," said Saini.
In New Jersey, the gas station business can be a dangerous one since this state is one of only two in the country that requires attendants to pump gas.
New Jersey Gasoline, Convenience Store and Automotive Association urges its 1000 members to light up the outside of their stores, install surveillance cameras and don't let attendants keep a lot of cash on them.
In February, there were 3 attacks on gas station workers in Burlington County, one of them deadly.
Last September, Winslow Township police believe someone took an attendant from a BP on White Horse Pike. He still hasn't been found.
Investigators believe the two men responsible for Singh's death fled the store and took off in a car northbound on Broad Street.
The $5,000 reward is being offered for information leading to an arrest and conviction. Contact investigators at (856) 384-5626 or (856) 845-0065.