It happened at the intersection of Hunn and Bassette avenues in Wilmington Manor.
The boy, a New Castle Elementary School student, told police the man walked up and asked if he needed a ride or was lost.
The suspect is described as a heavy-set Hispanic man.
He has a dragon tattoo on his wrist and a wedding band tattooed on his ring finger.
The suspect was reportedly driving a newer model black Silverado truck with a dent in the tailgate and possible Maryland tags.
Contact New Castle County police at 302-573-2800 with any information.