But the Diabetes Online Community, including local bloggers like Bennett Dunlap, have another idea.
They're part of the "Spare a Rose, Save a Child" campaign, urging people to buy one less rose, and donate the money to buy diabetes supplies for kids in developing countries.
"Lack of access to insulin is the leading cause of death. So if we can get them insulin, we can keep them alive," says Dunlap. He maintains several blogs, including Your Diabetes May Vary and www.stripsafely.com.
Other members of the online community are being invited to put banner ads on their websites, or blog, tweet (#sparearose), or post on Facebook, to help spread the word. The graphics can be found on the Spare A Rose website.
Donations go directly to the International Diabetes Federation, an umbrella organization of over 200 national diabetes associations in over 160 countries.
One rose - a $5 donation - provides one month of insulin for a child. The website allows donors to choose the number of roses they want.
And anyone donating through the "Spare a Rose" website can also leave a love note there for their sweetheart.
This is the second year for the campaign. It started last year, and raised $3,000 in just a week. This year, in its first 9 days, the campaign has netted over $9,500. That would give 158 kids a year of life-saving insulin.