And those customers can pass the savings on to their friends.
All thanks to a new app called "Photopon."
Michael Gutkin of Photopon explains, "Photopon is social couopning and gifting app that allows people to search for local offers and to add a neat picture to that offer and put a caption on it and share it with their friends and family."
The app uses GPS to find offers near you. Once you claim an offer, you can post a photo and a caption about your great deal and share it with others you think might like the deal as well.
Gutkin demonstrates, "You hit share, and now I could text it to people, I can email it to people, Twitter it, Facebook."
Since you're likely to know your friends' tastes, they're more likely to get deals they're interested in. And it adds a social aspect to saving money.
Gutkin says, "It's a little more fun in that you can customize your coupon, add pictures, add comments, be a little creative with it."