Average cost of movie tickets down from last quarter

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Average cost of movie tickets down from last quarter. Gray Hall reports during Action News at 6 a.m. on October 20, 2018.

It appears that going to the movies is cheaper -- sort of.

The National Association of Theatre Owners says the average movie ticket in the third quarter of this year cost $8.83.

That's down 55 cents from the second quarter.

The reason is more family-oriented films, which means theatres are selling more children's and matinee tickets.

Those generally cost less and bring the average down.

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