McDonald's partners with tech company to personalize drive thru experience

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Tuesday, March 26, 2019
McDonalds plans changes for drive thru
McDonalds plans changes for drive thru: Rick Williams reports on Action News at Noon, March 26, 2019

A trip to the golden arches is getting a personal touch.

McDonald's is teaming up with decision-logic tech company Dynamic Yield to personalize customer's drive-thru experiences.

With the new technology, the fast food chain's electronic menu board display can change according to weather.

If it's cold outside, then more hot coffee will be offered, and on hot days, then McFlurries will show up.

The menus will also suggest add-on items based on a customer's previous orders.