"Our hearts go out to everyone in the devastating path of this historic storm," said Robert A. Iger, chairman and chief executive officer, The Walt Disney Company.
"It's hard to fully appreciate the impact, in part because it isn't over yet. But we know thousands of people have lost everything and now face the daunting challenge of putting their lives and communities back together, and we're using our unique resources and reach to help those in need."
Disney and its local Houston station, ABC13, are committing $1 million to the Red Cross for relief and recovery efforts for communities affected by Hurricane Harvey.
The day will kick off on Action News Mornings before handing the baton over to Good Morning America.
Throughout the day on ABC, Freeform, Radio Disney and across all social media, there will be a call to action to donate to the American Red Cross, with those dollars going to benefit those most impacted by this devastating storm.
Text the word HARVEY to 90999 to make a $10 donation through the Red Cross. You can also visit redcross.org or call 1-800-RED CROSS.
Disney's last "Day of Giving" in 2012 raised more than $18 million to aid local communities impacted by Superstorm Sandy.
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