In less than a week, the war for the Iron Throne will enter its final battle.
HBO's final season of "Game of Thrones" is expected to reach record-breaking ratings and now other companies are looking to cash in on the global phenomenon.
In Westeros, it's commonly known that the Lannisters always pay their debts and the Iron Bank will have its due.
Now real-world companies want their share of the wealth.
From make-up lines with sword-shaped eyeshadow brushes to jousting Super Bowl ads, the cross-branding is coming.
Tech company Duolingo will teach you to speak High Valyrian like a queen.
"People that came on to Duolingo and started learning High Valyrian, 44% of them go on to learn another language," said Game of Thrones language creator David Peterson.
Adidas has six different sneakers representing the various warring factions.
The Ultra Boosts shoe promises to get you running faster than Gendry fleeing the white walkers.
Looking for a snack for your journey down the Kings Road?
Nabisco recreated the show's iconic opening using nearly 3,000 cookies to promote their limited-edition Oreos.
Ommegang is crafting a brew to compete with the finest Dornish red, while Mountain Dew's "can with no name" takes inspiration from Arya Stark's infamous kill list.
The series begins its final season this Sunday at 9 p.m. EST on HBO.
'Game of Thrones' season 8 premiere inspires Oreos, shoes, drinks and more