LONDON (WPVI) -- The luxury clothing brand Burberry reportedly burned more than $33 million worth of unsold merchandise last year.
KABC-TV reports, the items, which Burberry decided to destroy rather than sell at a discount, included clothes, accessories and perfume.
Burberry believes the method is a way to control brand authenticity.
The company also says it saves the energy captured in its massive product burns.
Send a News Tip to Action News
Learn More About 6abc Apps
Burberry burned more than $33M of unsold merchandise