There's a new kind of gym that isn't about obliques or biceps or hamstrings, but instead is about cheekbones and eyebrows.
It's called a FaceGym.
They say it may look like a facial, but it is, in fact, a workout.
A workout for your face, and what the gym calls its forgotten 40 muscles.
The founder, a British woman named Inge Theron, says she realized we don't think twice about toning our muscles at the gym, why think differently about the face?
There are a few FaceGyms in London and in New York City.
The toning and tightening is the same kind of routine you would get at any gym -- a warm-up, cardio, sculpting then a cool down.
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