Study: Scientific reason behind texters ignoring others

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The next time you think your teenager or your spouse is ignoring you while they're reading something on their phone or watching TV, that may not actually be the case. (WPVI)

The next time you think your teenager or your spouse is ignoring you while they're reading something on their phone or watching TV, that may not actually be the case.

A small study in the Journal of Neuroscience says a person's sense of vision and hearing are located in a shared region of the brain.

And there are limits in how much it can process.

So the researchers say the brain fails to multi-task and is forced to choose between the two senses.

They call this "inattentional deafness."

So there's your excuse if you are the one accused of ignoring.
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