PHILADELPHIA (WPVI) -- The next time you think your teenager or your spouse is ignoring you while they're reading something on their phone or watching TV, that may not actually be the case.
A small study in the Journal of Neuroscience says a person's sense of vision and hearing are located in a shared region of the brain.
And there are limits in how much it can process.
So the researchers say the brain fails to multi-task and is forced to choose between the two senses.
They call this "inattentional deafness."
So there's your excuse if you are the one accused of ignoring.
Study: Scientific reason behind texters ignoring others