Boy stars in Moschino Barbie commercial

For the first time ever, a boy has been cast in a Barbie commercial.

The TV commercial shows a young boy with two girls. They're excited about the new Moschino Barbie. Two collector's edition dolls were created as part of Mattel's partnership with the Italian fashion house.

In the ad, the boy describes Moschino Barbie's stylings as "so fierce!" His outfit and the way his hair is styled could be a reference to Moschino designer Jeremy Scott.

The strict gender lines of toys and children's accessories have slowly been breaking down.

Target has already moved to make its signage more gender-neutral.