That's because the former graduate assistant is the first ever S.W.AG. Coordinator in all of college football.
S.W.A.G. ♦️@Owlified ♦️ #TempleMADE https://t.co/HTD3oArGwi
— Geoff Collins (@CoachCollins) February 13, 2017
Now, S.W.A.G. Coordinator has nothing to do with free merchandise or the way someone walks; it is about the image of Temple Football.
To be formal, Gerson's official title is Multimedia Coordinator/Specialist With Advanced Graphics.
According to Owl Sports, Gerson will "develop and showcase an array of graphic designs for social media, meeting presentations, brochures, and wall displays."
Gerson, from Doylestown, Bucks County, will also "personally assist head coach Geoff Collins with Temple Football's presentation to fans and recruits."
Following an ESPN alert on Gerson's new position, Coach Collins tweeted, "This is big time!" and that Gerson is "the truth," with the T stylized as the T in Temple.
This is BIG TIME!!! @ESPN @KNegandhiESPN this guy @Owlified is the ']['ruth 🍒🦉 pic.twitter.com/5ZIWDFiuDv
— Geoff Collins (@CoachCollins) February 13, 2017
In response, Philadelphia native, Temple grad, and ESPN SportsCenter anchor Kevin Negandhi wrote "That's a heckuva title. Congrats to Dave on being the first in college football."
That's a heckuva title. Congrats to Dave on being the first in college football @CoachCollins https://t.co/LIqPsq7I67
— Kevin Negandhi (@KNegandhiESPN) February 13, 2017
This is the Gerson's seventh season with the Owls.
He also served as the team's student assistant in video.
He earned his bachelor's degree from Temple in 2015 and is now going for his master's in sports business.
Prior to attending Temple University, Gerson graduated from Central Bucks East High in 2011.
Official! 💯@CoachCollins has announced the hiring of Dave Gerson to the #TUFB staff.
— Temple Football (@Temple_FB) February 13, 2017
Details » https://t.co/YZpcx1oqcs pic.twitter.com/YHmV2damlY