Photo of Patriots coach kissing daughter goes viral

New England Patriots head coach Bill Belichick kisses his daughter Amanda after NFL Super Bowl XLIX football game against the Seattle Seahawks Sunday, Feb. 1, 2015. (AP Photo/Matt Slocum)

A photo of New England Patriots coach Bill Belichick kissing his daughter after the team's Super Bowl victory is creating a stir on social media.

An Associated Press photographer snapped a split-second smooch between Belichick and his daughter Amanda.

The photo has quickly gone viral viral, with twitter lighting up.

Some are questioning if the kiss is appropriate, others called it a lovely display of family affection.

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