Photo of Patriots coach kissing daughter goes viral

A photo of New England Patriots coach Bill Belichick kissing his daughter after the team's Super Bowl victory is creating a stir on social media.

An Associated Press photographer snapped a split-second smooch between Belichick and his daughter Amanda.

The photo has quickly gone viral viral, with twitter lighting up.

Some are questioning if the kiss is appropriate, others called it a lovely display of family affection.