Krispy Kreme is taking heat after a UK store promoted a "KKK" doughnut club on its Facebook page.
The company says KKK stands for "Krispy Kreme Klub." It was used to advertise in-store doughnut decorating events in Hull, England.
But the letters, of course, reminded many of the Ku Klux Klan white supremacist group.
Krispy Kreme has released an apology.
Krispy Kreme apologizes for 'KKK' doughnut club