Run rabbit run! Keep your eye on the hare. It's a little difficult because it's the same color as the snow.
An adventure tourism company called Helipro was shooting a snowboarder in Russia for a promotional movie.
The snowboarder triggered the avalanche, but was quickly outshined by the fast, fluffly white creature as the star of the show.
The mountain hare ended up hopping and scrambling over the tumbling snow until it is able to jump to safety.
Fluffy white rabbit interrupts avalanche movie promo