Investigators say it was on October 1st when the man entered the store on Black Horse Pike in Williamstown, New Jersey, and retrieved a rolling suitcase from the luggage department.
He then broke into the cell phone cabinet and dumped 32 iPhones into the luggage, and proceeded to self-checkout where he paid for only the luggage.
SURVEILLANCE PHOTOS: Shoplifter swipes 32 iPhones
He then fled in an SUV southbound on E. Malaga Road.
Police released surveillance video of the suspect Tuesday night to help assist in identifying him.
He was wearing a black hat with white graphics, black hooded sweatshirt with white graphics, jeans, black sneakers with white trim. The black male has a beard and distinct facial hair along with a "dogtag" style silver chain.
Anyone with information can contact police at 856-728-0800.