Finding the best deal on electronics this holiday season

We're entering the biggest season for buying electronics. Consumer Reports has advice on where to shop for the best selection and service - and how to shop to get the best price.

When Wendy Camerik bought her new television at Best Buy, she ended up getting nearly $300 dollars off just by asking.

"I really never expected that would happen at a big store like that, but it was really kind of easy," said Wendy.

Consumer Reports says don't be afraid to ask. A survey of more than 40,000 subscribers found 64 percent of those who haggled were successful, saving an average of $78 dollars!

And you might want to reach for your keyboard instead of your car keys when you head out to shop.

"People who bought electronics online were happier with the price, they were happier with the selection and they were even happier when it came time to make the returns," said Karen Jaffe from Consumer Reports Survey Research.

The top online retailers include ABT and BH Photo-Video.

And, though it doesn't top the chart, Amazon gets high marks for both price and selection.

"You can also get better deals online by price matching by finding coupon codes, so it's always worth it do that extra search before you make a purchase," said Karen.

Shoppers were a lot less happy with their experience at retail giant Walmart and with the selection at other big-name walk-in stores like Office Depot and Radio Shack.

If you don't mind a smaller selection, you can find some good deals at warehouse clubs like Costco, BJ's and Sam's Club.

And if you really like to be hands on, consider local, independent retailers. They offer a bit more hand-holding, which can make up for sometimes less competitive pricing.

Consumer Reports also found walk-in stores have the edge when it comes to service-oriented offerings, such as free technical support, disposal of old electronics and recycling services.