It is looking to be a very Merry holiday season for retailers this year.
The National Retail Federation is expecting to see sales in November and December increase by nearly five-percent when compared to last year.
Holiday sales are expected to reach $720 billion dollars.
The holiday season is a critical time for many retailers.
It can account for up to 40-percent of annual sales.
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National Retail Federation expects to see increase in holiday sales this year
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