The Action Cam caught a quick employee pump-up speech before the doors opened.
Shoppers also hit the Christmas Village in Love Park for hot treats and hand made items.
"It's Thanksgiving Day. My mom wanted to go to the parade and it's over now. And now what? My mom and me and grandma are going to get hot chocolate," said 6-year-old Luca.
The sales are plenty, Taylor Holmes from Maryland picked up a $15 ring.
"Right now I'm shopping for me. Not buying any gifts yet it's too early. It's a little too early," said Holmes.
Yingyi Yin is visiting from Spain, "I'm looking for things for my family. What do you see that's really interesting here? There's a lot of stuff from everywhere, shirts from Nepal, Mexican stuff, Russian, all different kinds of food."
Lucy Yalynka Stark has been selling Christmas ornaments in the market for the last decade, and Thanksgiving is now prime time for shoppers.
"This is our 10th seasons and I see that's it's more and more people here every year," said Yalynka Stark.
Several big-box retailers, department stores and malls opened their doors Thanksgiving night to eager shoppers hoping to score deals and steals ahead of Black Friday.
Cherry Hill Mall opened at 6 p.m. Thursday night. The mall says it expects 30,000 guests to walk through the mall in that 6-hour window, with that number to increase over the holiday weekend.
"We're looking for sales to see what we can do for shopping lists," said Beatrice Green.
Over at Target in Wynnefield Heights, about 100 shoppers swarmed the electronics section within the first hour of the retailer opening its doors. The hot ticket item there were flat-screen televisions.
"It's a great time to get all the electronics I can get," said John Wu.
CLICK HERE for a full list of Black Friday deals.