It happened before 11 a.m. Friday at Reedman-Toll Auto World in the 1600 block of East Lincoln Highway.
Video from Chopper 6 HD showed a white panel truck embedded in the front of the dealership.
A tow truck was in the process of removing the vehicle, which had extensive damage to the windshield and front end.
There were no immediate reports of serious injuries.
The damage to the front of business appeared extensive.
Stay with Action News and 6abc.com for more information as it becomes available.