Starbucks releases a color-it-in-yourself holiday cup

ByJOSEPH PISANI AP logo
Wednesday, November 1, 2017
Starbucks unveils 2017 holiday cup
Starbucks unveils 2017 holiday cupStarbucks unveils 2017 holiday cup. Matt O'Donnell reports during Action News at 6:30 a.m. on November 1, 2017.

NEW YORK -- It'll be a (mostly) white Christmas cup for Starbucks this year. The coffee chain's latest holiday design lets customers color it in themselves.

The company says the cups - which are typically red-themed - will be in stores Wednesday.

This Monday, Oct. 23, 2017, photo provided by Starbucks shows the company's 2017 holiday cup on display in Seattle.
Joshua Trujillo/Starbucks via AP

A plainer red cup in 2015 spurred an outcry from critics upset that it lacked snowflakes, reindeer or specific symbols of Christmas. Even President Donald Trump, who was a candidate at the time, suggested boycotting the chain.

This year the cups feature splashes of red and green amid illustrations of presents, snowflakes and a Christmas tree with star on top. But the black-and white illustration is mainly blank for customers to personalize. Seattle-based Starbucks Corp. says most of its U.S. stores will have colored pencils for people to borrow.

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