On Tuesday night, we met many couples celebrating, including Mo Abouzeid and Camilla Vidaurre.
"I kind of planned everything for her, a surprise. I got her these chocolate strawberry flowers," said Abouzeid.
"I'm happy and excited. I was nervous beforehand. But yeah I'm really happy," said Vidaurre.
Center City Philadelphia businesses feel the love on Valentine's Day
If flower sales serve as a barometer for how much love was in the air, Spring Garden Flowers on Ridge Avenue sold out.
"I feel like everyone needs to take the time to appreciate the ones that are around them," said Arianna Atkins of Spring Garden Flowers.
If you wanted romance, Positano Coast in Old City went all out.
"It's a special night for everyone. They want to have a good time. So, we have to go above and beyond," said General Manager Shawn Leahey.
Some businesses, like McGillin's Olde Ale House in Center City, offered a one-day-only special menu including Valentine's Day-themed drinks and heart-shaped food.
According to the National Retail Federation, Americans were expected to spend about $2 billion more this year compared to last year.
SEE ALSO: By the numbers: Will inflation break hearts this Valentine's Day?
By the numbers: Will inflation break hearts this Valentine's Day?