A controversy is brewing in Connecticut over a billboard for a rehabilitation center.
It asks "who's caring for your mom?" while showing a shirtless man, wearing nothing by a stethoscope around his neck.
A spokesperson for the center says the ad is just meant to be cheeky.
She just wanted to highlight that her facility has a women only floor, staffed only by female nurses.
Which she says is a unique service.
Some critics say the ad is in poor taste.
Others say it's just ineffective, and they just don't get it.
Billboard with shirtless man stirs up controversy
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