Camden County officials say it happened just before 10 a.m. Wednesday at the White Horse Pike and Warwick Road in Magnolia.
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The crash involved a firetruck with the Lawnside Fire Company and a civilian vehicle. Officials said the truck was responding to an emergency when the crash happened.
Video from Chopper 6 showed multiple fire personnel and emergency responders on the scene.
Deadly crash involving firetruck in Magnolia, NJ
Crews put up a green tarp around noon at the crash scene where the vehicle remained.
"I actually saw the car go up off the ground and when I looked up, I saw the car was coming back down and I grabbed my phone and called 911," one neighbor said.
Officials tell Action News the two people who died were from inside the vehicle.
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The three firefighters were taken to Jefferson Stratford Hospital with minor injuries.
The Camden County Prosecutor's Office was sending a crash team to the site to investigate.
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