Delaware Brew Works creates new beer inspired by #Delabear

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Friday, February 7, 2020
Delaware brewery creates new beer inspired by Delabear
A Delaware Brewery is capitalizing on an encounter with wildlife that went wild on social media late last year.

WILMINGTON, Delaware (WPVI) -- A Delaware Brewery is capitalizing on an encounter with wildlife that went wild on social media late last year.

Wilmington Brew Works is about to roll out Delabear Beer, a tip of the hat to the city's memorable experience with an actual bear on December 5.

Chopper 6 flew overhead as the bear wandered from yard to yard in Wilmington's Trolly Square area, giving rise to the Delabear hashtag.

WATCH: Bear on the move in Wilmington, Delaware

Chopper 6: Bear spotted in Wilmington, Delaware on December 5, 2019.

Wilmington Brew Works saw the bear as inspiration for a libation.

"So, the can is, we mapped out the track of the Delabear through Wilmington. We took an old map and looked to see where he was and made it comic book style and had some fun with it," said John Fusco, of Wilmington Brew Works

A Wilmington resident spotted the elusive bear in his backyard on December 5, 2019. (Credit: Jimmy_Tries/Twitter)

The Double IPA will roll out next week.

A limited run of the beer in December sold very quickly, so they're hoping to have the same success.