Super Bowl betting buzz: Coin toss, Gatorade color markets heat up
Everything that happens in sports has additional context when viewed from a sports betting perspective.From season-changing injuries to record-setting moments and so much more, the sports news cycle will constantly and significantly affect the sports betting industry.
ESPN's Super Bowl betting buzz file, with contributions from David Purdum, Doug Greenberg and others, aims to provide fans a look at the sports betting stories that are driving the conversation leading up to the big game.
Coin toss, Gatorade betting markets heat up
Doug Greenberg: With about 24 hours until Super Bowl LIX, the public is increasing its action on bets of all kinds for the big game -- and it's not limited to the play on the field. Let's take a look at how some of the most popular non-conventional prop markets are shaping up.
Coin toss
Believe it or not, the coin toss is perennially one of the most popular Super Bowl prop bets. BetMGM reported coin toss outcome as its most popular prop for this year's game as of Friday morning, and Caesars Sportsbook head of football Joey Feazel says it is always among the top five most-bet markets each year.
"You don't have to think about it and it's quick action. Everybody likes quick," Feazel told ESPN. "Anybody can have a parlay, you wait for the whole game and you lose in the last two minutes. If you can just win or lose within the first five minutes, people tend to lean towards those."
Although some states do not allow betting on the coin toss, the majority do, and in those states the money thus far is saying, "tails never fails."
At ESPN BET, 61.3% of bets and 61.1% of handle is on tails. The sportsbook reported a $20,945 wager at even money on tails, its largest bet in the market so far; the sportsbooks also took a $7,500 bet on heads.
In Super Bowl history, the coin has landed on tails 30 times and heads 28 times, with the latter hitting in three of the last four games. Heads also has the longest winning streak in Super Bowl history at five.
Gatorade color
Another popular prop involves predicting the color of the Gatorade dumped on the winning coach. Ahead of Super Bowl LIX, this market has seen some serious action and resulting line movement.
ESPN BET reports a whopping 76.3% of handle for the color to be yellow/green, compared to only 16.9% of bets. BetMGM says 50% of money and 24% of bets are on yellow/green, both leading the market. Purple is the second-largest money attractor for both books.
"Ideally, if the Eagles win we'd like them not to use purple or yellow Gatorade as well," BetMGM senior trading manager Christian Cipollini said over email.
The hefty action caused a significant shift in the odds at ESPN BET, with yellow/green opening at +200, moving to -180 on Friday and lengthening further to -190 on Saturday. Purple went from +225 to +325 to +380.
Why are those two colors the top options? The Philadelphia Eagles poured yellow/green on head coach Nick Sirriani after the NFC championship, while purple was the color dumped on Kansas City Chiefs head coach Andy Reid in his team's last two Super Bowl victories.
It should be noted that the Gatorade prop is allowed in even fewer states than the coin toss, likely due to the possibility of it being a known result.
"There's someone who knows what the Gatorade color is going to be," said Feazel. "So anything that's almost decided or could be information-based is something that we try to shy away from."
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